Unlicensed Activity Campaign for Certified Public Accountants (CPAs)
Services Provided
Branding
Content & Creative Development Copywriting Digital Design Radio Script TV PSA/Commercial
LAT Creative developed a comprehensive multimedia campaign that integrated social media posts with radio and television public service announcements (PSAs) to amplify awareness on the importance of working with a licensed CPA.
Using strategically crafted messages and visually compelling content, the initiative encouraged Floridians to verify a CPA’s Florida credentials before providing them with their confidential financial information.
In addition to developing several digital assets, LAT worked with a talented videographer to develop a TV PSA using the same branding to create a tight, cohesive campaign.
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