Florida Commerce and SelectFlorida
Outreach and Marketing Services
Services Provided
Branding
Content & Creative Development
Copywriting
Print & Digital Design
In partnership with KPMG, LAT Creative designed and developed marketing materials for FloridaCommerce to increase awareness about the many ways Florida leads the nation.
Materials included legislative toolkits customized to each House Member’s and Senator’s district, as well as economic development toolkits tailored to Florida’s diverse regions.
Additionally, we produced a comprehensive 76-page Resource Guide showcasing FloridaCommerce’s extensive resources, programs, and tax incentives. These materials were crafted to empower businesses, communities, and families with the tools they need to thrive in the Sunshine State.
The SelectFlorida Toolkit included a variety of assets that stakeholders could use to tell Florida’s economic success story. Assets included social media images, email headers, newsletter graphics, and 2-pagers on Florida’s leading industries. The toolkit also included sample social media posts, email scripts and a newsletter article so that partners could hit the ground running.
The FloridaCommerce Resource Guide is a robust publication that touts the many opportunities and resources the State offers to help Florida’s residents, communities and businesses thrive.
Each Legislator Toolkit included a leave-behind, social media images and posts, and newsletter headers and articles that were customized with data for each of the 160 Florida legislative districts. This resulted in creating more than 4,000 assets help legislators communicate how the impact of Florida’s economic success can be seen at the local level.
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Our goal is to work with clients that value longterm, meaningful relationships and are dedicated to developing a unique branded experience. If you have a project you would like us to consider, please take this opportunity to tell us more about it.